While at Birch Lane, I was in charge of the catalog layout and editing processes. Catalogs were sent to hundreds of thousands of customers every 6-8 weeks.
Birch Lane sent emails to customers on a daily basis, often highlighting sales and new products. Often, there were 2 or more emails sent each day to A/B test the layout, copy, or imagery.
When Birch Lane Launched its kids division, a small dinner was held in NYC with bloggers, designers, and the Birch Lane team. I designed the invitations, menu, name tags, and tent cards for the event.
Ahead of each holiday season, a holiday gift guide would be sent by PR to magazines, bloggers, and other media outlets to promote their new holiday items and gifts. I was in charge of the layout and design while the buying team provided what products to highlight.